Stars, plowhorses, puzzles and dogs — from real sales.
Every menu item plotted by popularity and contribution margin using your actual sales mix, so you know what to promote, reprice or cut.
The menu gets rewritten on gut feel every season. The dish everyone loves quietly loses money on every plate.
Every menu item plotted by popularity and contribution margin using your actual sales mix, so you know what to promote, reprice or cut.
Stars, plowhorses, puzzles and dogs — from real sales.
- Classic four-quadrant analysis
- Margin and mix from POS sales
- Target-cost exceptions you decide
The classic four quadrants
Popularity against margin, item by item, using the analysis menu consultants charge for — computed from your own numbers.
Margin from real costs, mix from real sales
Contribution margin comes from live recipe costs; popularity from what your POS actually sold.
Exceptions you decide
Set a target cost per category and see every item over it — then decide what's a loss leader and what's a mistake.
Works hand in hand with
Try Menu engineering free for 14 days.
Start a trial with Menu engineering on its own, or as part of any plan — and add or drop modules any month.